Website Optimization
- Meta Tags Optimization
- The HTML coding of your web page is the backbone of the entire SEO process. The content is the front end that needs to be pretty & impressive but a messy backend that is a non-optimized coding system can adversely affect your search engine rankings.
Essentially HTML is the most fundamental coding language that generates the web pages we view. To make your HTML coding effective, it is important to use some essential HTML tags that are read by search engine algorithms.
There are essentially three major kinds of HTML tags involved here:
TITLE
For example - META tags optimization
META Description
For example - <meta name="description" content="Neuro SEO offering the best META tags optimization worldwide." />
META Keywords
For example - <meta name="keywords" content="meta tags optimization META tag placement search engine optimization services India" />
To define them simply, the title tag is what goes at the title of the web page and describes the content. The keywords META tags are HTML tags containing keywords placed into your source code just like you would place them in your content. Lastly, META tag is essentially used to increase keyword frequency on the page. They are attached to the title tag in the form of a brief content description. Another tag often recommended is the ALT tag that is attached to images and can be read when search engine spiders crawl the page.
Using these tags in the appropriate way is crucial to generate good rankings. The most significant aspect of meta-tags is that search engines pay a lot of importance to them and hence they have come to be widely accepted in the SEO process.
White Pixels SEO meta-tag optimization services develop and implement these all-important META-tags to boost your CTR significantly for a web page. Our aim is to provide the most appropriate usage of the most relevant and effective keywords and titles ethically and effectively.
- Website Competitive Analysis
- There is no point stepping in a battle without a good solid strategy. This rule applies to any business and practice. Marketing, and especially online marketing, requires you to have not just a good business offering but also a competitive edge over the hundreds and thousands of possible competitors. In the SEO world, you are competing for visibility and “opportunity to see” (OTS) and with strong competition, your job just gets harder.
Standing up to the challenge is what White Pixels SEO Services is all about. The very first step in our SEO consulting services is a thorough competitive analysis of your website as well as your competitors’ websites. A website competitive analysis conducted through detailed research and along several established parameters can tell you exactly what your competitor is doing and how you can better it. White Pixels SEO team analyses your competitors’ search engine positioning and helps you leverage from it albeit ethically.
In a world where knowledge is everything, and competition is stiff, it is crucial to know your rivals. The smartest plan is one that smartly utilizes existing strategies to surpass competition. When it comes to gaining top search engine rankings, there is no fixed strategy; a combination of various effective plans and a website competitive analysis can tell you exactly which ones are struck out for your business & would just not work for you.
- Keyword Marketing Research & Analysis
- Keyword marketing is quite a buzz in the virtual world today. Most websites aim at keyword optimization and ensuring top search engine rankings. The point is that in the massive rat race, businesses often lose focus of the quality that a few phrases, we call keywords, must imbibe. Most novice web administrators subscribe to content and meta-tags that often have irrelevant and illogical keywords. The result is that you draw hits but you don’t draw business.
Keyword quality is a must-have for good SEO and that is what SEO Services at White Pixels offer to our clients. The keywords and keyword phrases we research and recommend are those that are not only the strongest but also have the highest potential for reaching the largest base of relevant clientele. Not only this, we also extensively analyze and research keywords that are already popular with potential clients. Moreover, White Pixels SEO Services also watches keywords used by your competition to help you gain an edge.
Keyword analysis and determination process is based on pure scientific methods. The keywords we offer are weighed against measures of competitiveness, popularity, as well as relevancy.
Our search engines marketing research services also attempt to search and analyze keywords, which are relevant to your business and yet yield a smaller number of competitive sites.
Our services are holistic in the way that if need be, we recommend clients to generate a new copy based on keywords that our research yields.
- Google Sitemap
- A sitemap is quite the same thing as it sounds. In common man’s language a sitemap is a coded page that indexes the entire website and all its pages. The coding of a Google Sitemap is conventionally in XML form. The Google Sitemap feature is a huge advantage especially since this one page actually informs the search engine crawler about every page or URL that is available on your website for crawling and indexing.
Originally based on ideas supplied by Brandman, the Google Sitemap provides tremendous leverage to webmasters especially since it is scalable and can accommodate even large websites. Webmasters can also take advantage of additional features that allow them to append information about each URL like its last date of updating, its importance, and how often it is altered.
Sitemaps in general are very useful for end users as well. They help them explore the entire website and access areas of a site that are otherwise deeply nested or available only through search.
The Google Sitemap protocol is an initiative that aids web administrators to help their site be detected by the crawler but it doesn’t ensure better search engine result rankings or that all your pages will be included in the engine’s indices. A Sitemap is like a submission; only in this case you end up submitting multiple URLs at one go. Also, a Google Sitemap doesn’t do away with SEO needs but helps many websites get completely noticed.
- Google Analytics
- If you don’t track conversions and other statistical data, you are flying blind.
As part of our search engine optimization services, we want all of our clients to have Google Analytics (GA) installed. Using this tool is a vital part of SEO optimization and is the core of quantifying results of all your SEO and PPC efforts.
- GA provides first-hand data on visitors per keyword search.
- It also provides behavioral statistics indicating what visitors do, once they are on your website.
Knowing these things is a crucial part of driving qualified visitors to your site, creating not just visits but conversions.
We also offer Google Analytics services as a standalone service, to add to an existing SEO or PPC campaign. We feel strongly that you need this information, whether or not you are using our SEO services.
Google Analytics Services from White Pixels:
- Installation: We provide expert installation to ensure proper data tracking.
- Tracking Setup: We can set up GA so that it tracks appropriate data and provides the information you need.
- Conversion Goal Setup: We set up conversion goals so you know which searches actually generate business.
- Integration: We integrate GA with our proprietary results reporting control panel.
- Troubleshooting: If GA is not working, we can troubleshoot the problem and get things going.
Internet Marketing
Services
White Pixels has deep sense of aesthetics and creative use of space with his own trademark graphic elements depicting flow and strategic movement.
Kanwar Inder Singh,
CEO, Advantage Advertising
Questions? Confusions?
Don't hesitate to ask us. Call and meet with our representative.
Call Us:-604-200-0749 (604-2000-PIX)
Email:-info@white-pixels.com
Don't hesitate to ask us. Call and meet with our representative.




